Visual Storytelling Vital to Workplace Engagement

Enterprises today have an unprecedented opportunity to address the ongoing issue of employee engagement. Lack of engagement in the workplace is a serious issue around the world — as Gallup found in its “2013 State of the Global Workplace: Employee Engagement Insights and Advice for Global Business Leaders” report, only 13% of employees are engaged in their jobs, while 63% are not engaged and 24% are actively disengaged.

Centralized content production and delivery systems can help improve this deficiency by effectively distributing content that is targeted and task relevant while promoting collaboration and team interaction. By pushing out content that encourages employee participation and keeps staff informed and feeling like part of the organization, the enterprise can realize significant gains. An engaged enterprise enjoys a more motivated and efficient workforce, higher rates of innovation, and a reduction of errors and downtime.

Opportunities lie in leveraging the power of visual communications to make sense out of complex issues, take full advantage of big data, and appeal to the growing number of stakeholders who expect app-like user experiences. By creating content channels that can reach users anywhere and on any device, teams are able to push vital, visualized content in real-time to their intended audience’s desktops, mobile devices, or place-based screens.

These channels fully utilize a variety of content types — text, images, video, visualized data, and social media — all of which benefit users with a stronger sense of situational clarity, higher levels of interactivity, and a consistent and aligned sense of the corporate brand. Furthermore, the addition of relevant contextual content into the channels provides a more thorough communications solution that rewards users with a complete “live” view of important business issues.

Schreiber-FoodsAs an example, Schreiber Foods used Barco’s X2O platform to successfully launch several visual communications initiatives that have helped the company further its business and communications goals:

  1. An in-house network of place-based screens allows Schreiber to distribute timely news and information to employees across multiple campuses
  2. A dashboard solution provides real-time production line data and analysis
  3. An interactive video presentation located in the corporate lobby encourages visitors to learn more about the company, its products, and its market position

While many solutions typically only focus on video conferencing, visualization can and should go a lot further. The enterprise should not underestimate or shy away from the power of visuals. Not only are people wired to understand and retain visual information quickly, the workforce demographic is rapidly evolving with the influx of millennials. These savvy, visually literate employees are embracing and demanding highly graphical communications tools. When companies add a collaboration layer that can incorporate instant messaging, video conferencing, annotation, and content sharing channels, the enterprise truly becomes connected.

The underlying potential of channel-based communications solutions is to harness the power of visual storytelling to raise the level of engagement within the connected enterprise, communicate with greater efficiency, and take better advantage of the rich multimedia content opportunities that already exist within the enterprise.

Get more information on X2O visual communications solutions for the enterprise here.

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Gregory Marlin

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