X2O and Cisco IEC 4600 Series Set the Stage for the 2015 Pan Am Games

The Cisco Toronto 2015 Countdown Clock, a 5.5-metre tall landmark in the southeast corner of Nathan Phillips Square, is counting down the seconds to the opening of the 2015 Pan Am Games. Using Cisco IEC 4600 Series hardware, X2O’s software is driving data visualizations, applications, and content appearing on the screens, enabling the next generation of interactive and online experiences called The Internet of Things (where literally everything is internet-enabled).

A touch-screen enabled kiosk teaches people about the unique sporting events at the Pan Am Games, how to become volunteers, and will eventually include two-way video conferencing capabilities, adding to the possibility of one day engaging directly with athletes. With an embedded camera at the top, fans, and Torontonians at large can snap selfies in front of the large display and share them via email.

With about 7,000 athletes from more than 40 countries coming to Toronto in 2015, Cisco and X2O are setting the innovative stage for what is perhaps the first-ever community- and social-driven athletics competition of its kind.

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Neal Caminsky is X2O Media's Director of Product Management. He has close to 15 years of experience as an entrepreneur and manager in internet marketing, design and development, multimedia, branding, and software applications, particularly digital signage.

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