For Northern Trust, a leading provider of wealth management, asset servicing and asset management with more than 40 locations around the world, communicating with stakeholders is vital, and can present a logistical challenge.
As Northern Trust has expanded its operations, including a new conference center in its Chicago headquarters and a new operations center in Tempe, Arizona, they sought to punch up their communications. The goal was to select a platform that was both targeted and dynamic, maximize the use of digital video screens and other technology to keep messages relevant, up-to-date, and engaging.
In order to get its communications overhaul underway, Northern Trust implemented the X2O visual communications platform across two Chicago buildings, in the Tempe operations center as well as in London. Gone are the time-intensive, paper-wasting posters and other printed materials that soon become outdated and can’t be easily updated. In addition, the team no longer has to physically distribute the print materials throughout the buildings. Instead they can simply post the information — such as training schedules — and at the push of a button distribute it to digital displays. The information can be updated as needed almost immediately, without having to run to another floor to reprint material. In the new Tempe operations center, Northern Trust can play marketing or recruiting videos in the lobby area for prospective employees and update them as often as needed.
Northern Trust chose X2O because it is easy to learn with minimal training, yet there’s no compromise when it comes to advanced capabilities. Setup was quick and easy, with dynamic, on-brand content playing on screens in no time. And for those responsible for content, the X2O platform’s intuitive user interface has saved time, increased the effectiveness of the messages, and enabled relevant changes and updates.
Northern Trust is continuing its global expansion and is in the process of deploying the X2O platform to its office in India.