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FOR IMMEDIATE RELEASE
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Vern Freedlander to Head Up Production Services Division
MONTREAL — Sept. 18, 2006 —David Wilkins, President and CEO of Montreal-based X2O Media, is pleased to announce that Network News Producer, Director, and Broadcast Executive Vern Freedlander has recently joined the company as Vice President, Production.
“We are thrilled to have Mr. Freedlander join our team. He brings a wealth of experience to X2O Media as our teams reinvent digital signage and add features and content that make our products look and feel more like broadcast television,” said Mr. Wilkins.
Mr. Freedlander joins X2O Media from Global Television where he served as Creative Director, Global News. In this capacity, Mr. Freedlander launched Canada’s popular, national suppertime newscast, Global National, a variety of public affairs programs, and numerous news specials. He was also a member of the network’s senior news management team that was responsible for the growth and development of the national news organization.
While at Global, Freedlander oversaw the network’s production of seven provincial and two federal elections. Most recently he supervised the rebrand of Global News, both nationally and regionally. Both projects resulted in prestigious awards from the Broadcast Design Association in 2005 and 2006. Before joining Global, Mr. Freedlander was a Producer and Director with CTV News. While at CTV, he worked on a number of high profile domestic and international news assignments and was a key member of the team that launched Canada’s headline news service, CTV NewsNet.
“Vern’s unique background in television production, broadcast journalism, design, and branding fits perfectly with our vision,” added Mr. Wilkins.
“The television environment is changing rapidly and audiences are now comfortable with the idea of obtaining content from a variety of digital sources. It’s great to be part of an organization that is an industry leader in digital signage and is determined to provide unprecedented editorial value to consumers and innovative solutions to advertisers,” said Mr. Freedlander.
In his new role, Mr. Freedlander will oversee and develop X2O Media’s content initiatives including in-house production of digital signage content and content acquisition activities. A graduate of Ryerson University’s School of Radio and Television Arts, Mr. Freedlander will be based in Toronto.
About X2O Media
X2O Media (pronounced ex-two-oh media) is a full-service provider of technology and services for digital signage, as well as creative design services for broadcast graphics and other types of digital content. The company offers content design, management, distribution, monitoring, integration, and support services for digital signage providers. X2O’s award-winning Xpresenter provides unprecedented ease of use coupled with the highest-quality output at a fraction of the time and cost of higher-end solutions. X2O was launched by the founders of VertigoXmedia, Inc., an innovator in the field of broadcast graphics, following VertigoXmedia’s acquisition by Miranda Technologies. More information about X2O Media is available at www.x2omedia.com.

For more information, contact:
Agency Contact:
Sunny Branson
Wall Street Communications
Tel: +1 801 533 2669
Email: sunny@wallstreetcom.tv
X2O media Contact:
Maria Porco
Tel: +1 415 533 1510
Email: maria@x2omedia.com
http://www.x2omedia.com
All trademarks mentioned herein are the property of their respective owners.
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