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FOR IMMEDIATE RELEASE
MONTREAL — Feb. 21, 2006 —Montreal-based X2O Media, a leading provider of digital signage technology and services, today announced that its award-winning Xpresenter™ turnkey digital signage system is powering the internal TV channel launched at Touché!phd’s Montreal office. Touché!phd is the Montreal arm of PHD Canada, which is owned by Omnicom Media Group.
The customized company TV station was created to bring the latest news and advertising opportunities to Touché!phd’s team of media planners and buyers. The internal display network currently has a large-screen projector in the main work area, another projector in the Touché Café, and a flat-panel screen in the conference room. All proceeds from the sale of advertising on the internal TV network will go towards future investments in new technology.
X2O’s Xpresenter application was used to create and manage the TV station which includes a live video feed, an RSS data feed feeding a crawling news ticker, real-time weather updates, text updates in a side info-bar, as well as a web-cam feed from another office. Touché!phd staff can easily upload video clips and PowerPoint® files, as well as advertising clips sold on their network. They also have the ability to post text messages to employees. The customized L-bar graphics, crawling ticker, and other graphics were all created by X2O’s Creative Services designers based on Touché!phd’s corporate branding.
“The best way to learn about emerging media is to adopt it and use it on a day-to-day basis”, says Beat Richert, Director at PHDiQ, the digital media division of Touche!phd, who spearheaded the Touché!TV project. “X2O delivered a professional-looking TV channel that we can easily update, enabling us to keep our focus on the business of media planning.” Richert was inspired to implement an internal network given the revolution that is currently underway in all media and what he calls “the democratization of content.” The company has already sold advertising on the internal TV network to Astral Media.
Xpresenter is an affordable, easy-to-use system that allows Microsoft® PowerPoint® users to produce broadcast-quality graphics that incorporate animations, clip art galleries, video clips, and real-time data sources — all without ever leaving the PowerPoint® interface. Xpresenter includes a style gallery of graphics templates, custom control panels, video clip previewing, and tools for quickly resizing presentations to fit the varying dimensions of output displays and broadcast monitors. With Xpresenter, users can easily produce compelling presentations containing live information with minimal effort for any type of visual display, including corporate presentations, digital signage displays, hospitality channel programming, and much more.
X2O’s Design Division has extensive experience in design for television and digital signage applications, with graphic design credits in the most demanding television broadcast environments, including high-profile election campaigns and major sporting events. World-renowned for its expertise in executing design concepts, the Design Division has been honored with awards from the prestigious BDA (North America) and from OMNI Intermedia.
About Touché!phd
PHD Canada and its Montreal office Touché!phd are among the most important media placement firms in Canada, serving advertisers and advertising agencies. In addition to its Canadian offices, the PHD Network is a world leader in media with offices in the USA, Europe and Asia. The PHD Network is a member of the Omnicom Media Group, a division of Omnicom Group, INC. (NYSE:OMC).
About X2O Media
X2O Media (pronounced ex-two-oh media) is a full-service provider of technology and services for digital signage, as well as creative design services for broadcast graphics and other types of digital content. The company offers content design, management, distribution, monitoring, integration, and support services for digital signage providers. X2O’s award-winning Xpresenter provides unprecedented ease of use coupled with the highest-quality output at a fraction of the time and cost of higher-end solutions. X2O was launched by the founders of VertigoXmedia, Inc., an innovator in the field of broadcast graphics, following VertigoXmedia’s acquisition by Miranda Technologies. More information about X2O Media is available at www.x2omedia.com.
For more information, contact:
Agency Contact:
Sarah Schraad
Wall Street Communications
Tel: +1 303 295 2507
Email: saraha@wallstreetcom.tv
X2O media Contact:
Maria Porco
Tel: +1 408 988 8307
Email: maria@x2omedia.com
http://www.x2omedia.com
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