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FOR IMMEDIATE RELEASE
MONTREAL — Jan. 21, 2008 — Keeping in touch with over 5,000 employees at its sprawling Atlanta Store Support Center was a concern for The Home Depot. Emails are lost in the flurry, digital signage too expensive to deploy and support. Their solution, the first in the nation, is to broadcast a digital employee signage channel over RF, tuned in by standard flat-panel TVs, delivered by Contemporary Research and X2O Media technology.
The X20 Media digital signage platform enables simple, yet compelling content creation. A multimedia “smart template” combines moving backgrounds, RSS news and weather feeds and live video with staff-created PowerPoint® pages on employee news and events. The widescreen image is processed and sent as digital TV channel through the campus RF coax system.
Contemporary Research’s Display Express system controls the 50+ LG displays through the same RF coax that carries the channels. Running display power, volume, and channels by a daily schedule, Display Express can also force TVs to emergency news or weather channels with a single click. The displays are placed by elevator bays, where virtually all employees congregate several times a day.
Shares The Home Depot Television Manager Bruce Covey, “Once you’ve solved delivery, content is everything. By integrating PowerPoint, more people can contribute with a tool they already understand. And the system works. Our annual free Flu Shot event normally attracts several hundred people. With the new signage channel, we served over 3,000. By any marketing standard, that’s amazing.”
About Contemporary Research
Contemporary Research designs and creates solutions for an HDTV world, offering cutting-edge products, HDTV display control, digital signage, and tuning. In addition, CR supports a proven line of analog TV tuners, closed-captioning tools, as well as commercial and educational media systems. For more information about Contemporary Research products, visit us on the web at www.crwww.com or call (888) 972-2728.
About X2O Media
X2O Media (pronounced ex-two-oh media) is a full-service provider of technology and services for digital signage, as well as creative design services for broadcast graphics and other types of digital content. The company offers content design, management, distribution, monitoring, integration, and support services for digital signage providers. X2O’s award-winning Xpresenter provides unprecedented ease of use coupled with the highest-quality output at a fraction of the time and cost of higher-end solutions. X2O was launched by the founders of VertigoXmedia, Inc., an innovator in the field of broadcast graphics, following VertigoXmedia’s acquisition by Miranda Technologies. More information about X2O Media is available at www.x2omedia.com.
For more information, contact:
Agency Contact:
Laura Schoeggl
Wall Street Communications
Tel: +1 253 404 0240
Email: laura@wallstcom.com
X2O media Contact:
Maria Porco
Tel: +1 408 988 8307
Email: maria@x2omedia.com
http://www.x2omedia.com
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