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FOR IMMEDIATE RELEASE
MONTREAL — Feb. 27, 2008 — Digital signage technology and content company X2O Media and the CBS Marketing Group are pleased to announce a partnership to expand content opportunities within the digital signage space.
Through this non-exclusive, strategic partnership, X20 and the CBS Marketing Group will work together to identify network operators who could benefit from X2O’s easy-to-use authoring and network management solutions and the CBS Corporation’s diverse content offerings, including clips and segments from CBS News, Sunday Morning, 60 Minutes, Entertainment Tonight, and other brands.
“We are thrilled to partner with CBS Marketing and are delighted by CBS’s commitment to the digital signage space. We believe this alliance will create value for clients and for the digital signage industry as a whole,” said X2O Media Vice President of Production Vern Freedlander.
“Digital signage is a huge opportunity for advertisers and for CBS,” said George Schweitzer, President of CBS Marketing. “After working together very effectively over the past year, we’re excited to deepen our relationship with X2O Media and to find new ways to extend CBS’s world-class brands and content to a host of new platforms.”
X2O’s strategic partnership with CBS supports X2O’s value proposition of building digital signage networks that are uniquely branded for clients while leveraging the strength of existing media brands. X2O takes a broadcast television approach to digital signage networks, providing technology and content with the look and feel of traditional broadcast networks while supplying unparalleled content flexibility and ad management tools. As a content provider, X2O supplies digital signage network operators with the industry’s widest range of mainstream and niche video and data content.
“Our relationship with CBS solidifies X2O’s desire to provide a complete content, technology, network management, and design solution for our clients,” added Freedlander.
About CBS Outernet
CBS Outernet, a division of CBS Corporation (NYSE: CBS.A and CBS), is a leading provider of customized digital media networks in highly targeted consumer environments, including grocery stores, pharmacies, medical and dental waiting rooms, restaurants and malls, and other retail locations. Its grocery network, encompassing network services, programming, and advertising sales, is currently installed in more than 1,400 stores nationwide, reaching approximately 80 million shoppers each month. The company reaches hundreds of millions of additional monthly viewers through programming and/or sales relationships with American Airlines, the Automotive Broadcasting Network (car dealership/service center waiting rooms), AutoNet (automotive and tire service center waiting rooms), Atlanta’s MARTA commuter trains, Gas Station TV (gas station pump tops and convenience stores), The Healium Network (doctor and dentist offices), Indoor Direct (quick service restaurants), the Mall of America, Simon Malls, PRN, Royal Caribbean Cruises, and The Salon Channel among others.
About X2O Media
X2O Media (pronounced ex-two-oh media) is a full-service provider of technology and services for digital signage, as well as creative design services for broadcast graphics and other types of digital content. The company offers content design, management, distribution, monitoring, integration, and support services for digital signage providers. X2O’s award-winning Xpresenter provides unprecedented ease of use coupled with the highest-quality output at a fraction of the time and cost of higher-end solutions. X2O was launched by the founders of VertigoXmedia, Inc., an innovator in the field of broadcast graphics, following VertigoXmedia’s acquisition by Miranda Technologies. More information about X2O Media is available at www.x2omedia.com.
For more information, contact:
Agency Contact:
Laura Schoeggl
Wall Street Communications
Tel: +1 253 404 0240
Email: laura@wallstcom.com
X2O media Contact:
Maria Porco
Tel: +1 408 988 8307
Email: maria@x2omedia.com
http://www.x2omedia.com
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