Content Services

What makes digital signage great?
Great Content.

What you put on your screens is as important as the technology running your network. X2O Media provides a variety of content services designed to make your digital signage network as effective as possible, enhancing advertising and communications opportunities.

Content Acquisition

X2O will identify and acquire specific content and content packages ideally suited to your network. Using our extensive relationships with content syndicators, aggregators, news providers and broadcasters we will acquire video clips, data feeds, industry news and information and other content that is perfectly matched to your programming needs.

Content Repurposing

X2O will take your existing content and editorially and graphically rework materials to make them perfect for a digital signage application. Most companies have vast libraries of content and information that has to be refined and edited to make it suitable for digital signage. X2O will repurpose content such as websites, brochures, fact sheets etc., giving them a new life and creating new marketing and messaging possibilities.

Original Content Production

X2O will conceptualize and create new, original content specifically for digital signage. From full scale video production to the creation of custom data feeds, and graphic based content, X2O will oversee all aspects of production. Utilizing our worldwide relationships with production facilities, producers, and on-air talent, we will produce outstanding original content that makes your digital signage network truly unique.

Content Strategy

Customer traffic, dwell times, monitor locations and repeat rates are key factors when planning a digital signage network. X2O will work with you to establish a content strategy that works for your unique environment. Our content programming strategies will ensure that viewers have a reason to watch your network.

Content Testing and Research

X2O will conduct qualitative and quantitative research to test the effectiveness of your digital signage network. Focus groups, surveys and other methods are used to refine content options and to provide accurate metrics for advertisers.

Content Services Datasheet (PDF)