    X2O’s solution is based on a standardized, modular broadcast graphics and digital signage automation platform. In essence, it is a centralized, smart-template-based system, allowing users to create multiple templates that automatically control and generate on-air graphics and video playback.
The main components of X2O ’s system include the following:
X2O Media’s digital workflow solution combines solutions for design-level authoring, user-level content authoring, asset management, and playback control. Centralization of assets and content provides a powerful and flexible solution, enabling many users to add to the available content at all times. The distributed system architecture also allows content to be created at each remote location, permitting each location to localize content to be displayed in specified areas of the output.
The primary tool used for digital signage content creation and playback is Xpresenter, which uses Microsoft PowerPoint, in conjunction with X2O’s advanced graphics and video rendering system, to create dynamic, data-driven videographics applications, directly inside PowerPoint. While many systems are capable of importing PowerPoint slides, Xpresenter is the only system that runs directly within PowerPoint, leveraging the many features of PowerPoint and the other applications in the Microsoft Office suite, while adding professional broadcast-quality features such as anti-aliased text, live and clip-based video playback with DVE effects, real-time animations, links to live data sources, and ultra smooth crawling tickers.
The following block diagram illustrates how X2O’s tools will operate to provide a fully automated, centralized graphics environment.

The system provides a modular and highly scalable solution for virtually any type of dynamic content application that combines broadcast quality video with live data and graphics. The system can be used with many different types of playout devices, ranging from inexpensive VGA-only devices to high-end broadcast-quality video systems, which means certain locations can benefit from lower cost installations, while others can take advantage of the highest possible video quality.
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