Cutting through information clutter to fully engage employees has always been a challenge, but it’s especially difficult in today’s fast-paced and ever-evolving business environment. The most successful enterprise communications include highly visualized data, video, and imagery that provide an unrivaled sense of clarity and understanding no matter what is being conveyed. It is equally important that users can view this content and interact no matter where they are or what device they are using, creating a cohesive, aligned workforce.
The channel should be at the core of a visual communications platform. A channel can look and feel like a cable news network pulling video and data from multiple live sources. It can be a dashboard with charts, graphs, and gauges. It can have both interactive and passive elements, with RFID or QR codes that transfer the user experience to mobile devices. The channel is a powerful communication tool that takes advantage of existing content and data sources, making it quick to build, modify, and distribute to any screen. By creating content that is highly visual, concise, editorially focused, and prioritized with the most important, timely information first, it commands viewers’ attention and allows them to make better, faster decisions.
The communications and business possibilities generated from this visual communications concept are far-reaching. They include company-wide or department-focused news channels, real-time KPI dashboards, production line visualization, training and development channels, dynamic digital signage, and much more. A visual communications platform should easily manage and deliver media-rich content in four areas:
- The X2O Desktop enables users to view and interact with channels and content widgets directly from their desktops or laptops. In X2O’s case, this is accomplished via the X2O.Join app. Specific use cases include company news channels, business information dashboards, interactive polls, and live alerts.
- The Connected Workspace supports multiple users, where teams collaborate in shared virtual workspaces either in-person in a huddle room or remotely via interactive touchscreens and mobile devices, desktops, and laptops — enabling information sharing, collaboration, polling participation, and more.
- The Connected Workplace promotes communications in real time through connected screens and devices found throughout a facility. These connected elements include digital signage, interactive touchscreens, video walls, IP phones, and wearable devices.
- The Connected Workforce enables organizations to share real-time content with a global community of connected users and remote workers through mobile devices, cross-campus digital signage networks, and online communication tools. This means companies can maintain up-to-date communications across entire workforces, regardless of location.
Picture, for example, a large multinational oil and gas company that has an enterprise-wide company news channel distributed to employees’ desktops and place-based screens. It might also have a field-engineering channel focused on specific exploration projects; this channel appears on smartphones and tablets. At plants and refineries, live production statistics could feed into interactive screens for monitoring, while subsets of the same data get sent to channels built especially for managers and finance personnel. At corporate headquarters, a large interactive video wall installed in the lobby could greet visitors and help communicate the company’s brand philosophy.
A fully connected workforce utilizing a highly visual communications platform provides unprecedented opportunities to collaborate, mentor, share knowledge, and focus resources. Every screen potentially becomes a way of delivering and interacting with content. Fostering this strong sense of inclusion and ability to monitor information creates stronger, more effective teams that are ultimately more productive.