Smashing Through Communication Clutter

How Companies are Engaging Employees via Innovative Visual Channels

With more and more organizations transforming into digital workplaces, corporate communicators are rapidly realizing that communicating via traditional methods such as e-mail are no longer effective for engaging staff. Employees are now faced with a continuous flow of information trickling into their inboxes and onto their desktops and handheld devices. As a result, breaking  through the clutter has become a major challenge for company management — especially during organization-wide efforts such as rebranding projects, restructuring, or change management initiatives where buy-ins from staff members play an essential role in ensuring success. Fortunately, a new wave of visual tools is allowing organizations to turn their messaging content into channel-based communications. Similar to mini TV networks, these channels empower enterprises by dynamically engaging targeted stakeholders on any screen, anywhere, anytime.



For a recent visual communications installation at Schreiber Foods, a global dairy corporation based in Green Bay, Wisconsin, the objective was to better engage staff throughout  the company’s headquarters. Packaged as a human resources channel, the proposed visual communications network needed to broadcast Schreiber’s company news, human resource policies, and wellness information. Leveraging the company’s existing video content, the network allows communicators to share clips ranging from industry news and company events to items related to lifestyle tips such as healthy eating habits. As a result, the channel lets Schreiber promote its positive organizational culture while creating an innovative media outlet where management can communicate directly with staff.

By leveraging today’s visual communications technology, companies like Schreiber are able to create a strong corporate voice that pierces through the clutter of everyday information.

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Gregory Marlin

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