Enabled by the Internet of Everything (IoE), the 18-foot high, eight-ton Cisco Countdown Clock lets users intuitively navigate through branded content including wayfinding, news, event information, and video clips. The installation also allows visitors to take a photo of themselves at the landmark, download the image to their smartphones, and share it via email or social media networks including Facebook, Twitter, and Instagram. In conjunction with X2O Media software, Cisco’s Interactive Experience Client (IEC) 4600 Series drives real-time content to the displays.
The Clock and interactive kiosk serve as a social portal with interactive and evolving technology that seeks to excite and educate the public by conveying in-depth information about a major sporting event being held in Toronto in 2015, via dynamic photos, graphics, and video clips. A fully networked experience, the deployment is designed to build a stronger community around the event, both locally and across the Web by bringing fans and technology closer together through innovations that allow users to share content such as photos via social media — directly from the clock’s location. Not only does the clock provide users with valuable information regarding the event’s 51 different sports, logistical information such as how to buy tickets, torch relay details, and material on the 41 participating countries and territories, but also, through a series of video clips, gives insight into the creation of the installation itself. In addition, users can interact with screens to find out how to get involved with the event’s volunteering program, obtain information on host venues across the GTA, and learn more about its arts and culture component.