Customer Profile: Cisco Countdown Clock

Setting the stage for the 2015 Pan Am Games

PanAm ClockThe Cisco Toronto 2015 Countdown Clock, a 5.5-metre tall landmark in the southeast corner of Nathan Phillips Square, is counting down the seconds to the opening of the 2015 Pan Am Games. Using Cisco IEC 4600 Series hardware, X2O’s software is driving data visualizations, applications, and content appearing on the screens, enabling the next generation of interactive and online experiences called The Internet of Things (where literally everything is internet-enabled).

A touch-screen enabled kiosk teaches people about the unique sporting events at the Pan Am Games, how to become volunteers, and will eventually include two-way video conferencing capabilities, adding to the possibility of one day engaging directly with athletes. With an embedded camera at the top, fans, and Torontonians at large can snap selfies in front of the large display and share them via email.

PanAm KioskThe Clock and interactive kiosk serve as a social portal with interactive and evolving technology that seeks to excite and educate the public by conveying in-depth information about a major sporting event being held in Toronto in 2015, via dynamic photos, graphics, and video clips. A fully networked experience, the deployment is designed to build a stronger community around the event, both locally and across the Web by bringing fans and technology closer together through innovations that allow users to share content such as photos via social media — directly from the clock’s location. Not only does the clock provide users with valuable information regarding the event’s 51 different sports, logistical information such as how to buy tickets, torch relay details, and material on the 41 participating countries and territories, but also, through a series of video clips, gives insight into the creation of the installation itself. In addition, users can interact with screens to find out how to get involved with the event’s volunteering program, obtain information on host venues across the GTA, and learn more about its arts and culture component.