Completed in November 2012, The Star PAC features a collection of performance and event spaces, including The Star Theatre, a 5,000-seat auditorium designed by Artec Consultants Inc; The Star Gallery, a 770-sqm multipurpose hall; The Star Terrace, a 300-seat outdoor amphitheatre; The Star Loft, a rooftop reception area; and supporting ancillary studios. The complex has become both a major cultural landmark for Southeast Asia and a revolutionary concept of how arts and commercial establishments are built into Singapore’s city center.
“With a new structure as revolutionary as The Star, we needed a digital signage system equal to the task of delivering diverse content and live streaming to multiple screens, all while seamlessly integrating into our existing network,” said Jack Ho, Chief Operating Officer at The Star PAC. “The X2O Media platform’s flexibility, broadcast-quality graphics, real-time communication, and central management tools made it the obvious choice for our requirements. We are also able to repurpose content easily to fulfill a series of other functions, such as wayfinding signs and the promotion of upcoming events, making the installation a complete, multipurpose solution that satisfies the diverse needs of our center.”
When an event is taking place, the digital screens across the complex display broadcast-quality live streaming. In addition, freestanding totem displays add crawls, ticket information, and video previews of upcoming events in the auditorium and other spaces within the complex. This information draws visitors to the facility and makes them feel welcome while keeping them informed of future events, which drives ticket sales. Furthermore, the facility-wide digital signage system offers wayfinding navigation for guests and dynamic meeting room information. The solution also delivers content to The Star Terrace, an outdoor amphitheatre where patrons can catch live performances directly from the large LED screen.
The unique deployment takes advantage of X2O’s powerful content management tools, allowing the end user to operate the entire system both locally and remotely via VPN, as well as enabling different users such as graphic designers or event planners to manage their relevant content. The X2O platform also seamlessly integrates into the complex’s state-of-the-art audio/video and broadcast management system, delivering versatility and elegance within a world-class performance setting.
The X2O Media signage platform enables users to communicate more effectively using stunning TV-like channels across multiple devices. Built using the HTML5 standard, the software allows users to create rich media channels quickly and easily — featuring HD video, 3D animations, charts and graphs, and links to live data sources — and publish those channels across desktop PCs, smartphones, tablets, and digital signage displays.