Customer Profile: Park Nicollet Health Services Clinic

Patient Care Goes Digital

parknic_logoPark Nicollet Health Services is a non-profit, integrated healthcare system with 27 clinics located in metropolitan and suburban Minneapolis/St. Paul, Minnesota. Its latest clinic and urgent care center in Champlin Park was recently opened with an invitation to the public to tour the new facility and get hands-on with its most innovative feature: a digital signage network designed to change the way the clinic delivers care.

The Digital Patient Experience

The Champlin clinic’s digital signage network consists of 14 digital display screens and interactive touch screen displays. Upon entering the clinic, digital screens greet visitors with bios on clinic staff and photos, as well as other content from Park Nicollet Health Services’ Facebook page and website. While waiting in the lobby, users can read through fun medical facts, view a three-day weather forecast, and catch up on the latest national and local news.

In the patient rooms, an interactive touch screen offering a variety of health videos and informational PDFs is available to patients to receive more information on their specific condition. Staff bios, Facebook content, news tickers, and real-time weather conditions are also available. To make the stay for children more enjoyable, another link to a “Kid’s Zone” offers access to a number of entertaining children’s videos.

If a patient needs to travel to a different Park Nicollet clinic, the screens include a Google map function to provide directions. To take directions with them, a QR code on the screen can be conveniently scanned by patients with their mobile devices.

X2O_Park_Nicollet_Clinic_Wayfinding_Real-Time_Social_MediaHow does it work?

System integrator Parallel Technologies turned to the Cisco® Interactive Experience Client (IEC) 4600 Series of enterprisegrade configurable and manageable digital media players, selecting the dual-core IEC 4632 for the installation. The Cisco IEC 4632 is manageable, convenient, secure, and easy to deploy, upgrade, and use. It supports touch screen compatibility, integrates easily with peripherals, has a fanless design, providing for reliable and quiet operation and is Wi-Fi, Ethernet, and Bluetooth enabled.

When it came to selecting a content management software for the system, Parallel was looking for a a solution that would provide seamless interoperability with the Cisco IEC 4600 Series media player, along with a simple, intuitive content management front-end software, that could display content from social media sites like Facebook. To meet those needs, the HTML5-based X2O platform was selected.

The X2O platform makes it easier than ever to create rich media content for any display. Built using the HTML5 standard, its drag-and-drop tools let users quickly create and manage rich media channels featuring HD video, still images, 3D animations, and data-driven graphics linked to any data source. The X2O platform allows users to harness the power of social media by displaying user-generated content from popular sites like Twitter™, YouTube™, and Facebook. With the X2O Platform, it’s simple to publish content to a variety of devices — including desktop PCs, tablets, mobile phones, and digital signage displays. The open design of the X2O platform makes integration with third-party media players such as the Cisco IEC 4632 painless.

By using the latest digital signage technology, the Champlin clinic provides an interactive way to educate and inform patients, while offering a welcome distraction during their stay.

Patient Care Goes Digital: Park Nicollet Health Services Clinic (PDF)