Privacy Policy

Effective: May 25, 2018

This Privacy Policy describes how X2O Media collects, uses and discloses information, and what choices you have with respect to the information.

Updates in this version of the Privacy Policy reflect changes in data protection law. In addition, we have worked to make the Privacy Policy clearer and more understandable by:

  • Organizing it into the sections listed in the Table of Contents below,
  • Providing a series of examples that help illustrate how the policies may be implemented, and
  • Defining and capitalizing a few terms that are used more than once for simplicity and brevity.

Applicability Of This Privacy Policy

This Privacy Policy applies to the processing of personal data obtained via X2O Media’s online workplace productivity tools and platform (X2O Cloud), including the associated X2O Mobile and Desktop applications (collectively, the “Service”), and other X2O Media websites (collectively, the “Websites”) and other interactions (e.g., customer service inquiries, user conferences, etc.) you may have with X2O Media. If you do not agree with the terms, do not access or use the Service, Websites or any other aspect of X2O Media’s business.

This Privacy Policy does not apply to any third party applications or software that integrate with the Service through the X2O Media platform (“Third Party Services”), or any other third party products, services or businesses. In addition, a separate agreement governs delivery, access and use of the Services (the “Customer Agreement”), including the processing of any messages, files or other content submitted through Service accounts (collectively, “Customer Data”). The organization (e.g., your employer or another entity or person) that entered into the Customer Agreement (“Customer”) controls their instance of the Service (their “Workspace”) and any associated Customer Data. If you have any questions about specific Workspace settings and privacy practices, please contact the Customer whose Workspace you use. If you have received an invitation to join a Workspace but have not yet created an account, you should request assistance from the Customer that sent the invitation.

Information We Collect and Receive

X2O Media may collect and receive very limited Customer Data and other information and data (“Other Information”) in a variety of ways:

Customer Data. Customers, or individuals granted access to a Workspace by that Customer (“Authorized Users”) routinely submit Customer¬†Data to X2O Media when using the Service.
Other Information. X2O Media also collects, generates and/or receives Other Information:

  • Workspace and Account Information. To create or update a Workspace account, you or your employer (the Customer) supply X2O Media with an email address and a password and/or similar account details. At your own discretion, you can upload information to the X2O system, which can be personal data. Next, if the system is setup to use Active Directory for authentication and authorization, certain account information (Active Directory identifier, X2O Role, X2O permission, division) will be used, and stored, by X2O system in automatic way, when you access the system.The X2O platform can link to the Active Directory database of the customer. We do this for authentication and authorization purposes. Some of the information from the customer’s Active Directory Database will be converted in metadata and stored in the X2O database (e.g. in Active Directory the customer can specify which roles in the X2O system a certain user of the system should have. This knowledge, together with an id of the user, will be duplicated in the X2O system).
  • Usage Information.
    • Service Metadata. When an Authorized User interacts with the Service, metadata is generated that provides additional context about the way Authorized Users work. For example, X2O Media logs the Workspaces, channels, features, content and links you interact with, the types of files uploaded or shared, and what Third Party Services are used (if any). Some of this information is mad available through Service’ Audit Trail.
    • Log data. As with most websites and technology services delivered over the Internet, our servers automatically collect information when you access or use our Websites or Service and record it in log files. This log data may include the Internet Protocol (IP) address, the address of the web page visited before using the Website or Services, browser type and settings, the date and time the Service is used, information about browser configuration and plugins, language preferences and cookie data.
    • Device information. X2O Media collects information about devices accessing the Service, including type of device, what operating system is used, device settings, application IDs, unique device identifiers and crash data. Whether we collect some or all of this Other Information often depends on the type of device used and its settings.
    • Location information. We receive information from you, your Customer and other third-parties that help us approximate your location. We may, for example, use a business address submitted by your employer, or an IP address received from your browser or device to determine approximate location. X2O Media may also collect location information from devices in accordance with the consent process provided by your device.
  • Cookie Information. X2O Media uses cookies and similar technologies in our Websites and Services that help us collect Other Information. The Websites and Services may also include cookies and similar tracking technologies of third parties, which may collect Other Information about you via the Websites and Services and across other websites and online services.
  • Third Party Services. Customer can choose to permit or restrict Third Party Services for their Workspace. Typically, Third Party Services are software that integrates with our Service, and Customer can permit its Authorized Users to enable and disable these integrations for their Workspace. Once enabled, the provider of a Third Party Service may share certain information with X2O Media. For example, if a cloud storage application is enabled to permit files to be imported to a Workspace, we may receive user name and email address of Authorized Users, along with additional information that the application has elected to make available to X2O Media to facilitate the integration. Authorized Users should check the privacy settings and notices in these Third Party Services to understand what data may be disclosed to X2O Media. When a Third Party Service is enabled, X2O Media is authorized to connect and access Other Information made available to X2O Media in accordance with our agreement with the Third Party Provider. We do not, however, receive or store passwords for any of these Third Party Services when connecting them to the Service.
  • Third Party Data. X2O Media may receive data about organizations, industries, Website visitors, marketing campaigns and other matters related to our business from parent corporation(s), affiliates and subsidiaries, our partners or others that we use to make our own information better or more useful. This data may be combined with Other Information we collect and might include aggregate level data, such as which IP addresses correspond to zip codes or countries. Or it might be more specific: for example, how well an online marketing or email campaign performed.
  • Additional Information Provided to X2O Media. We receive Other Information when submitted to our Websites or if you participate in a focus group, contest, activity or event, apply for a job, request support, interact with our social media accounts or otherwise communicate with X2O Media.

Generally, no one is under a statutory or contractual obligation to provide any Customer Data or Other Information (collectively, “Information”). However, certain Information is collected automatically and, if some Information, such as Workspace setup details, is not provided, we may be unable to provide the Service.

How We Use Information

Customer Data will be used by X2O Media in accordance with Customer’s instructions, including any applicable terms in the Customer Agreement and Customer’s use of Service functionality, and as required by applicable law. X2O Media is a processor of Customer Data and Customer is the controller. Customer may, for example, use the Service to grant and remove access to a Workspace, assign roles and configure settings, access, modify, export, share and remove Customer Data and otherwise apply its policies to the Service.

X2O Media uses Other Information in furtherance of our legitimate interests in operating our Service, Websites and business. More specifically, X2O Media uses Other Information:

  • To provide, update, maintain and protect our Service, Websites and business. This includes use of Other Information to support delivery of the Service under a Customer Agreement, prevent or address service errors, security or technical issues, analyze and monitor usage, trends and other activities or at an Authorized User’s request.
  • As required by applicable law, legal process or regulation.
  • To communicate with you by responding to your requests, comments and questions. If you contact us, we may use your Other Information to respond.
  • To develop and provide search, learning and productivity tools and additional features. X2O Media tries to make the Service as useful as possible for specific Workspaces and Authorized Users. For example, we may improve search functionality by using Other Information to help determine and rank the relevance of content, channels or expertise to an Authorized User, make Service suggestions based on historical use and predictive models, identify organizational trends and insights, to customize a Service experience or create new productivity features and products.
  • To send emails and other communications. We may send you service, technical and other administrative emails, messages and other types of communications. We may also contact you to inform you about changes in our Service, our Service offerings, and important Service-related notices, such as security and fraud notices. These communications are considered part of the Service and you may not opt out of them. In addition, we sometimes send emails about new product features, promotional communications or other news about X2O Media. These are marketing messages so you can control whether you receive them.
  • For billing, account management and other administrative matters. X2O Media may need to contact you for invoicing, account management and similar reasons and we use account data to administer accounts and keep track of billing and payments.
  • To investigate and help prevent security issues and abuse.

If Information is aggregated or de-identified so it is no longer reasonably associated with an identified or identifiable natural person, X2O Media may use it for any business purpose. To the extent Information is associated with an identified or identifiable natural person and is protected as personal data under applicable data protection law, it is referred to in this Privacy Policy as “Personal Data.”

Data Retention

X2O Media will retain Customer Data in accordance with a Customer’s instructions, including any applicable terms in the Customer Agreement and Customer’s use of Service functionality, and as required by applicable law. The deletion of Customer Data and other use of the Service by Customer may result in the deletion and/or de-identification of certain associated Other Information. X2O Media may retain Other Information pertaining to you for as long as necessary for the purposes described in this Privacy Policy. This may include keeping your Other Information after you have deactivated your account for the period of time needed for X2O Media to pursue legitimate business interests, conduct audits, comply with (and demonstrate compliance with) legal obligations, resolve disputes and enforce our agreements.

How We Share And Disclose Information

This section describes how X2O Media may share and disclose Information. Customers determine their own policies and practices for the sharing and disclosure of Information, and X2O Media does not control how they or any other third parties choose to share or disclose Information.

  • Customer’s Instructions. X2O Media will solely share and disclose Customer Data in accordance with a Customer’s instructions, including any applicable terms in the Customer Agreement and Customer’s use of Service functionality, and in compliance with applicable law and legal process.
  • Displaying the Service. When an Authorized User submits Other Information, it may be displayed to other Authorized Users in the same or connected Workspaces. For example, an Authorized User’s email address may be displayed with their Workspace profile.
  • Collaborating with Others. The Service provide different ways for Authorized Users working in independent Workspaces to collaborate, such as shared channels. Other Information, such as an Authorized User’s profile Information, may be shared, subject to the policies and practices of the other Workspace(s).
  • Customer Access. Owners, administrators, Authorized Users and other Customer representatives and personnel may be able to access, modify or restrict access to Other Information. This may include, for example, your employer using Service features to export logs of Workspace activity, or accessing or modifying your profile details.
  • Third Party Service Providers and Partners. We may engage third party companies or individuals as service providers or business partners to process Other Information and support our business. These third parties may, for example, provide virtual computing and storage services. Additional information about the subprocessors we use to support delivery of our Service is set forth at X2O Media Subprocessors. X2O Media may use the following Subprocessors to host Customer Data or provide other infrastructure that helps with delivery of our Service: Microsoft Azure as cloud service provider, as CRM system, and Netsuite as ERP system
  • Third Party Services. Customer may enable or permit Authorized Users to enable Third Party Services. When enabled, X2O Media may share Other Information with Third Party Services. Third Party Services are not owned or controlled by X2O Media and third parties that have been granted access to Other Information may have their own policies and practices for its collection and use. Please check the privacy settings and notices in these Third Party Services or contact the provider for any questions.
  • Corporate Affiliates. X2O Media may share Other Information with its corporate affiliates, parents and/or subsidiaries.
  • During a Change to X2O Media’s Business. If X2O Media engages in a merger, acquisition, bankruptcy, dissolution, reorganization, sale of some or all of X2O Media’s assets or stock, financing, public offering of securities, acquisition of all or a portion of our business, a similar transaction or proceeding, or steps in contemplation of such activities (e.g. due diligence), some or all Other Information may be shared or transferred, subject to standard confidentiality arrangements.
  • Aggregated or De-identified Data. We may disclose or use aggregated or de-identified Other Information for any purpose. For example, we may share aggregated or de-identified Other Information with prospects or partners for business or research purposes, such as telling a prospective X2O Media customer the type of content shared within a typical Workspace.
  • To Comply with Laws. If we receive a request for information, we may disclose Other Information if we reasonably believe disclosure is in accordance with or required by any applicable law, regulation or legal process.
  • To enforce our rights, prevent fraud, and for safety. To protect and defend the rights, property or safety of X2O Media or third parties, including enforcing contracts or policies, or in connection with investigating and preventing fraud or security issues.
  • With Consent. X2O Media may share Other Information with third parties when we have consent to do so.


X2O Media takes security of data very seriously. X2O Media works hard to protect Other Information you provide from loss, misuse, and unauthorized access or disclosure. These steps take into account the sensitivity of the Other Information we collect, process and store, and the current state of technology. X2O Media is in the process of receiving internationally recognized security certifications for SOC2. Given the nature of communications and information processing technology, X2O Media cannot guarantee that Information, during transmission through the Internet or while stored on our systems or otherwise in our care, will be absolutely safe from intrusion by others.

Changes To This Privacy Policy

X2O Media may change this Privacy Policy from time to time. Laws, regulations and industry standards evolve, which may make those changes necessary, or we may make changes to our business. We will post the changes to this page and encourage you to review our Privacy Policy to stay informed. If we make changes that materially alter your privacy rights, X2O Media will provide additional notice, such as via email or through the Service. If you disagree with the changes to this Privacy Policy, you should deactivate your Service account. Contact the Customer if you wish to request the removal of Personal Data under their control.

Identifying the Data Controller And Processor

Data protection law in certain jurisdictions differentiates between the “controller” and “processor” of information. In general, Customer is the controller of Customer Data. In general, X2O Media is the processor of Customer Data and the controller of Other Information.

Your Rights

Individuals located in certain countries, including the European Economic Area, have certain statutory rights in relation to their personal data. Subject to any exemptions provided by law, you may have the right to request access to Information, as well as to seek to update, delete or correct this Information. You can usually do this using the settings and tools provided in your Service account. If you cannot use the settings and tools, contact Customer for additional access and assistance.
To the extent that X2O Media’s processing of your Personal Data is subject to the General Data Protection Regulation, X2O Media relies on its legitimate interests, described above, to process your data. X2O Media may also process Other Information that constitutes your Personal Data for direct communication purposes and you have a right to object to X2O Media’s use of your Personal Data for this purpose at any time.

Data Protection Authority

Subject to applicable law, you also have the right to (i) restrict X2O Media’s use of Other Information that constitutes your Personal Data and (ii) lodge a complaint with your local data protection authority.

Contacting X2O Media

Please also feel free to contact X2O Media if you have any questions about this Privacy Policy or X2O Media’s practices, or if you are seeking to exercise any of your statutory rights. You may contact us at or at our mailing address below:

X2O Media Inc.
147 Saint Paul St West, Suite 300
Montreal, Quebec, Canada
H2Y 1Z5
Tel: (514) 987-7557
Toll Free: 888-987-7557